2012 Toyota Prius Review and Prices

Last Updated: Nov 15, 2010

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2012 Toyota Prius Buying Advice

The 2012 Toyota Prius is the best hybrid for you if you want to get 50 mpg and don’t want to think about range or recharging -- and perhaps 70 mpg if you do.

The 2012 Toyota Prius will likely add a plug-in hybrid model, expanding its line to cover two of today’s top three alternative-fuel technologies. The plug-in Prius is due during calendar 2012, likely as an addition to the regular 2012 Prius lineup. Basically, it’ll have the ability to travel approximately 13 miles on electric power alone, versus much briefer durations and distances for the regular Prius. Both will continue to combine a gas engine with an electric motor wrapped in a highly aerodynamic five-passenger, four-door hatchback body. The plug-in Prius will join the 2011 Chevrolet Volt as the first mass-market gas-electric cars that tap the power grid for part of their energy, while the 2011 Nissan Leaf blazes a trail for the modern full-electric car.        

Should you wait for the 2012 Toyota Prius or buy a 2011 Toyota Prius? Buy a 2011 Prius if you fancy the world’s most successful “conventional” hybrid. Wait for the 2012 Prius if you’ve an appetite for the latest gas-electric tech done the Toyota way.

2012 Toyota Prius Changes back to top

Styling: The styling of the regular 2012 Toyota Prius models isn’t likely to change, though aerodynamic tricks proven by the fleet of demonstration plug-in versions could subtly alter the looks of all 2012 models. What won’t change is the basic profile Toyota introduced with the model-year 2010 Prius.

That car launched the third generation of the world’s bestselling and most recognizable hybrid. Today’s Prius is larger and more powerful than the 2004-2009 second-generation model. This five-passenger four-door hatchback is sized like a compact car but nearly as roomy as a midsize car. And with almost 40 cubic feet of cargo volume, it’s as versatile as a small station wagon.

Aerodynamics set the styling theme. For the driver, however, the radically laid-back windshield creates a sense of disassociation from the road ahead. And the horizontal bar that separates the steeply sloped rear window from the vertical glass panel below is an annoying obstruction to visibility. But a tall ceiling creates large doorways and chair-like seating with plenty of head room front and rear. Despite being federally classified as a midsize car based on overall interior dimensions, Prius isn’t quite wide enough for three adults to fit comfortably in the rear seat. With two aboard, there’s plenty of knee and toe space.

Prius’s cabin design is as futuristic as its exterior styling and is nicely assembled from high-quality materials. Most controls are logically arrayed, but the all-digital instrumentation’s location atop the central portion of the dashboard -- rather than in front of the driver -- takes getting used to. There’s a generous 21.4 cubic feet of space behind the rear seats and 39.6 cubic feet with the rear seatbacks folded to form a flat, carpeted surface. The hatchback opening is large, but the load floor itself is rather high, so hoisting heavy objects aboard isn’t as convenient as it might be. There’s a small bin beneath the cargo floor, but small-items storage space is stingy; only the front doors have map pockets, for example, and they’re essentially cup holders.

The core of the 2012 Prius lineup will again be four models labeled, with little pretense, Prius Two through Prius Five. When Toyota launched this third-generation Prius as a 2010 model it promised a lower-cost, entry-level Prius One, though the car hadn’t materialized as of mid-model-year 2011. Toyota has informally described the plug-in as the Prius PHV, for plug-in vehicle, though whether it would be offered as a single model or available in various trim levels was unknown at the time of this review.

Mechanical: The 2012 Toyota Prius – as a carryover or as the PHV -- will continue to employ a combination of gasoline and electric power. Toyota calls the system Hybrid Synergy Drive. It draws on either power source individually or both in combination, automatically mixing and matching to balance the demand for acceleration with the goal of conserving fuel. The gas engine will again be a 1.8-liter four-cylinder. It’ll team with two small electric motors that draw power from onboard nickel-metal hydride batteries. Expect combined output to remain at 134 horsepower.

Battery charge permitting, the carryover Prius will be capable of moving at around-town speeds on electric power alone and can further save gas by automatically shutting off the engine while the car is stopped; it restarts when the driver depresses the accelerator pedal. Hybrid Synergy Drive uses the engine and regenerative braking to recharge the onboard battery pack. In the carryover 2012 Prius, that energy-storage system will continue to employ nickel-metal hydride batteries. There will be no plug-in capability and range is determined principally by how much gas is in the tank.

By contrast, the 2012 Toyota Prius PHV will expand Hybrid Synergy Drive technology via a lithium-ion battery that enables all-electric operation at higher speeds and longer distances than the conventional Prius hybrid. Lithium-ion batteries are the next advance in gas-electric automobile systems principally because they’re more compact than nickel-metal batteries and can better satisfy the large swings in charging and discharging demanded by plug-in and pure-electric vehicles. Lithium ion batteries are actually less expensive than nickel-metal batteries in terms of materials but more expensive in terms of production costs.  

The 2012 Prius PHV will come with a cord that plugs into a household-type 120-volt connector and takes approximately three hours to fully charge. Fully charged, it’s targeted for a maximum electric-only range of approximately 13 miles and a top speed of around 60 mph in electric-only mode.  For longer distances, the Prius PHV reverts to “hybrid mode” and operates like a regular Prius.

Toyota points out that this ability to utilize all-electric power for short trips or hybrid power for longer drives alleviates the issue of limited cruising range encountered with pure electric vehicles such as the 2011 Nissan Leaf. In essence, the Prius PHV will operate more like the Chevrolet Volt plug-in hybrid.

Both the Leaf and Volt are front-wheel-drive four-door hatchbacks with less passenger space and cargo room than the Prius. The Leaf has no gas engine and relies solely on plug-in charging. Nissan says it can travel 100 miles on a full charge and that a dedicated connection can restore battery charge to 80 percent in 30 minutes. The Volt, by contrast, uses plug-in charging to travel up to 40 miles on electricity alone, then starts a small onboard gas engine as a generator to sustain battery power. Unlike the Prius, the Volt is propelled by its gas engine only as an assist over 70 mph when the batteries are depleted.

The Prius Based on extensive test drives of the conventional Prius, we can report performance that’s sufficient for any driving need, though acceleration from a stop can be lazy, steering feel is artificial, and handling is by no means sporty.

Features: The 2012 Prius will return with multiple trim levels and Toyota is more likely to shuffle combinations of existing features than introduce significant new ones. That’s partly because there isn’t a whole lot to add to an equipment list already brimming with creative technology, including solar-charged climate control, self-parking, and lane-wander compensation.

Among these notables, the Solar Roof Package embeds solar panels in a power sliding glass moonroof. They power a circulation fan while the car is parked, thereby reducing gas-chugging cool-down loads on the air conditioner.

The Advance Technology Package is comprised of four features: Dynamic Cruise Control to maintain a set distance from traffic ahead; Intelligent Park Assist to automatically back Prius into a parallel parking space; Lane Keep Assist to steer it back into the intended highway lane; and Pre-Collision to cinch seatbelts and pre-apply the brakes when a crash is imminent.

The optional Navigation Package includes voice recognition, a rearview camera, and Bluetooth phone and audio connectivity.

By the time the 2012 Prius is ready for sale, Toyota could rethink some options combinations – making the Solar Roof Package available in combination with the Advanced Technology Package, for instance. It won’t redesign the dashboard to move the main instrumentation to a more conventional place in front of the driver. But it ought to find a way to enlarge or brighten some of the digital graphics, and it certainly should install a readout for instantaneous fuel economy. No need to fool with the outstanding navigation system: its screen is large and crisp and its perceptive voice-recognition software can search restaurants and stores by brand name.

2012 Toyota Prius Prices back to top

Prices for the 2012 Toyota Prius won’t be announced until shortly before the car goes on sale. However, the third generation’s history thus far suggests a base price range of roughly $24,000-$30,000. (All estimated base prices in this review include the manufacturer’s mandated destination fee; Toyota’s destination fee for the 2011 Prius was $760. Toyotas sold in some Southeastern and Gulf states may carry different destination fees.)

The $24,000-$30,000 base-price-range estimate doesn’t include the elusive Prius One, which initially was touted in the $21,000 neighborhood. Neither does it include the Prius PHV, which could slot in anywhere in the Prius price range, depending on Toyota’s production costs and marketing goals. In any case, Prius PHV buyers are likely to be eligible for a $7,500 federal tax credit and for lesser state incentives intended to promote the purchase of alternative-fuel vehicles.

If Toyota delivers a 2012 Prius One, expect a base price around $22,500, though the pressure’s off given the egg Honda laid with its Insight hybrid. Prius One was floated as a stripper counterpunch to the smaller, less powerful and less fuel-efficient Insight hybrid. The Honda launched for model-year 2010 at under $21,000, but sales have been slow.

Estimated base price for the 2012 Toyota Prius Two is $24,500. It’ll likely continue to come standard with such features as cruise control, steering-wheel buttons to cycle various dashboard displays, and selectable hybrid modes that allow the driver to favor acceleration or economy.

Figure the 2012 Prius Three at around $27,400 to start; it should continue with audio upgrades, plus Bluetooth hands-free mobile-phone connectivity and audio streaming. This has been the level at which the navigation and Solar Roof options become available.

Leather upholstery and heated front seats have been among the added standard features furnished with the Prius Four, which would start at an estimated $27,500 for 2012. Figure $30,000 or so as the base price for the 2012 Prius Five model. This top-line Prius has sported such features as 17-inch wheels (versus 15s on other models) and has been the only Prius that could be ordered with the Advanced Technology Package.

Availability and precise content of various packages could change, but Toyota has been charging around $2,000 for the navigation system. Dpending on model and associated equipment, the Solar Roof Package has cost $3,800-$4,200. Expect the Advanced Technology Package to again add around $5,100 to a 2012 Prius Five.

2012 Toyota Prius Fuel Economy back to top

EPA estimates for 2012 models were not released in time for this review, but 2012 Toyota Prius fuel-mileage ratings should not change from those established at the start of this design generation.

That suggests the carryover 2012 Prius would again rate 51/48 mpg city/highway. That’s been the highest of any car sold in the U.S. among cars that are note plug-ins or pure-electrics. That the city mileage rating is higher than the highway rating shows that Prius’s hybrid system is most efficient in low-speed, city driving. There, it can run exclusively on electric power and can best utilize its engine stop-start feature. The Prius uses 87-octane gas.

Fuel-economy ratings for the 2012 Prius PHV were speculative at the time of this review, but Motor Trend magazine tested one of 150 early research models Toyota put into limited release prior to beginning retail sales. The magazine observed an average of 70.4 mpg after charging for three hours using 120 volts as often as conveniently possible.

2012 Toyota Prius Release Date back to top

The 2012 Toyota Prius should be in showrooms by fall 2011.

What's next for the 2012 Toyota Prius back to top

The 2012 Prius could adopt minor aerodynamic revisions drawn from Toyota’s experience with the PHV test fleet. But more extensive styling changes around model-year 2013 would be the next really noticeable visual alteration for this third-generation Prius. Toyota would be remiss if before then it has not added to the car’s features such modern necessities as USB connectivity for iPods and other digital audio devices.

The plug-in Prius model won’t be offered for full-scale public sale until after Toyota concludes a research stage that has put about 150 test examples in the hands of selected fleets and private individuals. Plug-in capability conserves gasoline by enabling a hybrid to run longer on battery power, delaying operation of the gas engine. Like pure-electric vehicles, plug-ins would be charged from residential outlets or from stronger commercial-grade connections.

Though manufacturers of EVs and plug-ins differ on how long it would take to fully charge a battery pack, some experts say it could take five hours or more. The larger issue is development of a recharging infrastructure that would make outlets widely available in public locations. Another hurdle is development of advanced lithium ion batteries, which have not been fully proven for automotive use. Finally, EVs and plug-in hybrids are almost certain to cost more than “conventional” gas-electric hybrids.

2012 Toyota Prius Competition back to top

Chevrolet Volt: Launched as a 2011 model, the Volt represents an intriguing rival for the affections of environmentalists. This aero-styled hatchback is based on the conventional Chevy Cruze compact car but is driven exclusively by a 149-horsepower electric motor. An 84-horsepower 1.4-liter gas engine is aboard to act as a generator for the electric motor once Volt’s lithium ion battery pack is depleted. Chevy says that would occur after 50 miles or so, but that the Volt’s combined range on one charge of electricity and a full tank of gas is about 400 miles. Volt can be juiced up with household current and comes with a heavy-duty electrical cord that plugs into a port on its front fender. Some reports suggest Chevy is also working on a pure-electric version of the Volt, sans the gas engine. Base price for the Volt is around $41,000, not counting any federal or state tax breaks.

Honda Insight: Honda shook up the alternative-fuel world with the prospect of a simpler approach to the dedicated hybrid that would retail for around $20,000. Insight bowed to much fanfare in model-year 2010, but has had trouble finding buyers. It’s smaller and less refined than the Prius, slower, too, and less economical at a relatively unimpressive 40/43 mpg. A sportier two-door companion, the Honda CR-Z, joined it for model-year 2011, but no significant changes are anticipated until model-year 2013 or later.

Nissan Leaf: A deeper shade of green? Leaf bows for model-year 2012 as the first modern mass-produced fully electric vehicle. It’s a compact-sized, front-wheel-drive four-door without a gas engine, relying solely on its battery pack for propulsion. Nissan claims a range of about 100 miles between charging under ideal driving and environmental conditions. It has 107 horsepower and can be fully charged using a basic home system in about eight hours; a special 220-volt home system can charge the lithium ion batteries to about 80 percent in 25 minutes. Base prices start around $33,000, though Leaf buyers are also eligible for federal and state tax credits.